For a long time, even I don’t know how a search engine works and how the search results are ranked. Sachin use like Google has Complex algorithms that rank our articles.
The only reason why we are here is to rank your website on the top of the search results Google. Rite.
There are various parameters that are considered by search engines like Google, one bing to rank your article.
Based on the quality of content, the number of backlinks and others will determine your article to be ranked on the top or at the bottom.
Most of the time you and I prefer to click on organic results rather than ads that we see on the top.
According to Google, nearly 90% of click is made on the first page. very few people go to the second and third pages.
However, you don’t find the content on the first page, it is very unlikely to find the content on the rest of the pages.
We all know Google is the king of the search engine.
Nearly 80% of results cames from Google. if you combine google and youtube, then it is 92.17%.
Other search engines like Bing, Yahoo, and DuckDuckgo and other nearly 98% of all searches originate from this site.
Here is the popularity of google according to Statista.
Why is SEO important
Let me tell you one thing you and I would prefer our articles to be ranked on the top. the only way is the quality content that uses for searching for.
For example, if you have the best content in the world but no one is searching for those particular words or the article, then all of your hard work is wasted.
paid ads, social media, and other online platforms generate good traffic to your blog or site, but the majority of online traffic is coming from search engines like Google and Youtube.
I may be repeating these sentences again and again, but Google and YouTube are accounted for nearly 92% of all the searches that are made on the internet.
Now we know 90% of the time people click on the organic results on the first page. Even there is stiff competition.
32% of clicks are made on the 1st organic result and 17% clicks are made on the second result. and 11% of clicks are made on the 3rd result.
On average SEO strategy gives 20% more traffic to your site or blog then pay ads.
There is fierce competition for ranking on the top. if you are thinking Patriots or still going to work you are doing a mistake. and average advertisers pay 10 to 80 dollars per click on the ad that appears on the top of the search results.
SEO is also one best online marketing channels that, when set up correctly, can continue to pay dividends over time.
Yes is not a one-day thing. it takes months and years to master SEO. sure master in SEO then you can make a good amount of money.
However, you don’t need to be a master in SEO. what you need to know the basic principles and techniques, dedication, and passion towards the work that you are doing.
If you provide a solid piece of content that deserves to be ranked on the top of the right keywords, then your traffic can snowball over time.
The case of advertising / PPC needs continuous funding to send traffic to your site. if you lose the bid then you can not be seen on the first search results.
You may be thinking that if you pay the search engines like Google to show our article on the top we may get a significant amount of traffic.
Believe me, guys this strategy is never going to work here is the example in the US, only ~2.8% of people click on paid advertisements.
Now you understand rite.
Ads don’t come cheap. Even though the clickability of ads is less, it costs the tone of the money.
Search engines are getting smarter, but many are finding a backdoor to mislead the search engine.
Once you caught by Google then it is very very unlikely that you will see the first-page fo the search results. some cases will be banned completely from the search engine.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
In the end, Everything boils down to “Keywords”. Let’s have a look at “what are keywords and how to do Keyword research.