What is Link building

How to do Link building

Yes. Whatever your thinking is correct. Here you need to build links to your site to other sites and other sites to your site. 
Link building is the common practice that is followed by all most all the bloggers and website owners. It is a process of building hyperlinks to a website with the goal of improving search engine visibility. 
This process helps your site to get more click thoughts from your own site as well as from other sites. 
The higher the links to your site higher it will get ranked. 
Note: Quality links outrank 1 to 10 quantity links. 
Generally, link building strategies include content marketing,(Quality content), building useful tools, email subscriptions, re-building broken links, Social media presence, and last but not least public relations.
First of all, we need to know what is link building rite. Let’s dive into it. 

What is Link Building

Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. 
Bit confusing rite. Let me explain in simpler words. 
A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. 
Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. 
Whenever you search for any topic, Wikipedia all most all the time comes on the top of all the search results. 
The single most important reason links. If you take any Wikipedia article there are more than 200+ links on each webpage. 
Have a Look at this image. 
Wikipedia Link Building strategy
All the info that is underlined in red is the links. If you click on any of the links you will be navigated to another page. These are the links that we need to master if you want to be successful full-on blogging. 
Generally, search engines use these links to 
  • To discover new web pages
  • To direct the reader to another page that contains relevant information
  • To help determine how well a page should rank in their results
Back then other search engines like yahoo and other old search engines rank sites based on the content. However thank to google, it all changed. 
Google’s algorithms like the now-famous PageRank Algorithm changed the game. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page. Like Backlinks. 
They were right. Nowadays links are still the best way to determine the quality of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
Google Penguin, one of the latest and modern techniques that is followed by Google that focuses on link quality rather than Quantity. 
Google Page rank Algorithm
Google every now and then changes the algorithms for efficiency and transparency. However shady Techniques like Black Hat SEO, do get bad responses and backlashes from Google. 

How to Build Links

Link Building is like building quality relationships with neighbors and with your family as well as friends and couplings. 
Unless you build strong and reputable relations then you can not grow both in personal life and in blogging life. 
If you don’t take proper care on the link building then this is going to have a BIG impact on your rankings.
Always try to build quality and authentic links. I’ll tell you the different ways to build quality links to your blog. 
Focus on Quality over Quantity This always works
Here is the list of ways to build quality links. 
  1. List Posts
  2. Visual Assets
  3. How-to Articles
  4. Fresh Data Research
  5. Where to Place links and How
  6. In-Depth or Ultimate Guides or ebooks
  7. Check for Nofollow .or. Dofollow site links
  8. Promoting Your Blog on your niche Bloggers 
  9. Building link with Emails and Other Subscriptions
  10. Requesting other bloggers for links
Let me explain in detail each of the points below. Stick with me. 

1. List Posts 

List posts are one of the common and best article structures that are very easy to write and also easy to understand. 
If you write an awesome article in bulky formate it is not going to impress anyone. If your article is difficult to read or if ay one misses any point then how are they going to go back. 
The list is the best way to read and if readers miss any point then also they can trackback where they have left. 
List format
List formats are the most suggested format of writing articles. For bloggers like you and me, this is the best way to get authentic audiences. 

2. Visual Assets 

I hate to say this, But this is the truth. When compared to “Text” visuals like Images, Graphics, Infographics, and Videos are the best way to attract more readers. 
This is the best way to share content. 
here is the best example “Visual capitalist“, which I also follow for a long time. They get the tone of backlinks simply by building strong visual assets like infographics. 
Visual capitalist Info-graphic
Link to this infographic
This alone gets more than 300K backlinks to this website. 
Now you understand. This simple infographic is able to drive more than enough traffic to get anything to rank high on google. 

3. How-to Articles 

Do you Believe this “How to” is the most important word search on google? Anyone who comes to google type How to before any topic. 
How-to articles are the best way to get quick and quality traction. 
How-to Articles
This is the strategy that I follow. For every 5 blog posts, I make sure I have one “How to Article”. This way I can leverage other articles with this one article. 

4. Fresh Data Research 

Fresh or own research data which is new to google, will tend to get more views. This how it works. for example, take Statista one of the top data analysis firms that build on data gathering and information charts. 
They simply collect data from various sources and they put it on their website. Yes, they do little promotion. They get millions of backlinks simply doing this. 
Here is the screenshot of one of their stats. They have collected it from various sources. 
 

Fresh Data Research Example
Most of the time they give this information for free but some are paid. However, this is their business model. Where they collect data and make interesting graphics and promote them for free. 
They have millions of strong user base. They simply started for free and then they have monitored. 
So do your own research and make an interesting chart or infographics. This will take time but this will definitely be going to get traffic. 

5. Where to Place links and How 

Many times you need to link your articles to other articles in your blog. there is nothing wrong with this. 
But you can not build a link for each and every word. It has really quality content in your article you can build this. 
Otherwise, if you are simply linking your article to other oust side articles, then your article or blog going to penalised. you can not rank like that. 
There is a limit to everything. You can link internally. But this will mess up the XML or blog structure.
If search algorithms going to messed up or confused, then they simply going to ignore it.  
Here is the best way to build a strong link building strategy on where to place them. 
  • If there is an article on a long tail word then create a link to it.
  • While starting any article try to build a link to the previous article by simply explaining that, if it is relevant. 
  • At the Bottom try to link to another following new or old article. 
  • For images outside of your blog, create a link. 
Placing so many links in one article will cause more harm than good. But this is an exception to Wikipedia as it had millions of authors and readers. 
Where ever there is a high-quality keyword that you had written an article, then make sure you link to it. 
 

6. In-Depth or Ultimate Guides or ebooks 

In-Depth or Ultimate or Ebooks are the best way to build a strong reputation on the internet. 
The majority of the people like to have all the information related to the topic that they are searching for in one place. 
This applies to almost all places. Like Videos on Youtube or Blog Posts, or any other. 
If you’re able to provide valuable content, in one place people eventually going to trust you and come back. 
The best way is to write a detailed article in one post. or later Ultimate Guide having A to Z on a topic. 
The other best way is to write an ebook. and promote it for free. This way your audience is going to believe your article is the go-to place to know about any topic. 
Sample E book
This is just an example. I’m not insisting you to write a book about a topic right away. Eventually down the road, you can focus on building quality traffic with these methods. 
Creating this kind of resources will take time. But this has real potential to get more valuable Readers. 

7. Check for Nofollow, Dofollow links 

“Links are how search engine bots see relationships between websites” Rite. 
Generally, there are two types of links. One id No-follow and the other is Do-follow. 
We all know What is Do-Follow links. Rite. if not, don’t worry. We both are here to learn something. 
We generally create links and by default we give DO-Follow. Which means we are directing the reader to check that particular site. This process drives the traffic to that particular page. 
In Contrary No-Follow links are similar to DO-Follow links, but this is not considered as traffic drivers. 
Let me explain. 
You create a Link and You select the No-Follow option, this will help the reader to navigate to that particular page. But Google won’t consider it as a ranking measure. 
No-follow vs Do-follow links
Many SEO experts argue that the DO-Follow link isn’t a thing. Do-follow is simply the default state for a link. Said another way, any link without the NO-Follow attribute is a DO-Follow link.
When another website links to yours with a standard link(DO-Follow), it can directly affect search engine rankings.
If the link is NO-Follow than this won’t help your site to get ranked. 

8. Promoting Your Blog on your niche Bloggers  

Blogging about everything is not going to work. You and Both know it. Rite. Niche Blogs are the most successful blogs out there. 
In a similar way, you need to promote your blog in all the possible niche sites. There would be a Facebook, or twitter, or any other social group out there. You need to be active out there. 
This won’t drive huge traffic. But you can build strong relationships with other bloggers in that niche. You can also ask other bloggers to do Guest Posts. 
For beginners, Guest blogging is one of the best ways to drive traffic to your site. Simply draft an email saying that you had a topic that would be very helpful to readers of any particular blog. 
Just like that, you can also ask other bloggers to do guest blogging in your blog. 
Promote on all the social platforms, “Don’t advertise“This type of method looks odd and no one would like to read any articles. 
Make a visual saying what is your site is about and place it on all platforms including Niche forums and any other platforms. 

9. Building link with Emails and Other Subscriptions 

Email Building is one of the proven ways to drive quality traffic to your site. You might have seen in almost all sites this image, asking for Subscription Rite. 
Bloggers collect this email and send you personalized emails if don’t visit their blog. This will take years to build a strong email list. 
Think your readers like your FIrst customer. and treat them like that. “Best way Possible”. 
Follow by Email
Many people don’t understand the importance of Emails. Yes! I do agree. I made the same mistake, not collecting these emails. 
This is the best way to build strong relationships with readers. Often send them coupons, or free guides, so that they will stick your site and often comeback to your site. 

10. Requesting other bloggers for links 

This is not an easy task. It will take a lot of time and authority to get linked. Simply ask them to promote your blog. 
I know 99% of them simply don’t reply at all. 
If you have strong content, you can ask them and tell them you also help them by promoting their blogs.
This will take time. Be patient. 
There are many techniques for building links, and they vary in different forms, SEO’s (Successful Bloggers) tend to agree that link building is one of the hardest parts. But this is the best way to get tone of free and organic traffic to your site. 
Most of the website builders and bloggers spend the majority of their time trying to build quality links. 
For that reason, if you are able to master the art of building high-quality links, it can truly put you ahead of both other Bloggers in that niche. 

Conclusion

Now you know “Link Building” is another important pillar in ranking your blog high organically. rite. 
Link Building is like building quality relationships with neighbors and with your family as well as friends. 
Unless you build strong and reputable relations then you can not grow both in personal life and in blogging life. 
I know this will take time. On average it takes more time to find quality links than writing a blog post. But it has its own worth. For Starters try focusing on Content. and then focus on Building links. 
Now we’re good with Link Building.  let’s move on to another interesting topic Content promotion. Here comes the marketing part. You should work as a Salesperson to promote your blog. 
Link building helps your blog or site to rank faster. But, if you want to reach a wider audience “Promotion” is the only way. 
Let’s move on to another important topic which is “Content Promotion ” 

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